by andycoughlin | Nov 14, 2019 | Uncategorized
Despite all your efforts, there will be times when customers feel you haven’t looked after them. They may feel a sense of injustice, or that your business hasn’t treated them as they might want. How you deal with these situations is critical, if you truly value the...
by andycoughlin | Nov 14, 2019 | Uncategorized
In an earlier blog entry I asked readers to look at all the things they did in the business that impacted the customer, from how they dealt with initial enquiries through to supply of the product and even the processing of payment. If you haven’t done this do it now....
by andycoughlin | Nov 14, 2019 | Uncategorized
In this latest article in the series on competing on price, we look at a great question to ask your customer. It takes confidence to ask, but if your stuck in a price battle, it can help to get the discussion moving. To see the start of the series of articles,...
by andycoughlin | Nov 14, 2019 | Uncategorized
In this third article in the series, we look at whether you really should be competing on price, or whether it’s your customer who is encouraging you to do so. To see the other articles in this series, type ‘Competing on price’ into the search function on this...
by andycoughlin | Nov 14, 2019 | Uncategorized
You may have seen the first article kicking off this series. Businesses are often drawn into price battles, and the purpose of these ten steps is to give you as much chance of winning deals when price becomes an issue – without simply dropping the price. In this...
by andycoughlin | Nov 14, 2019 | Uncategorized
Most businesses find themselves having to compete on cost some of the time. I’m often asked about it by customers. Prompted by a recent conversation with a customer, I’m offering up suggestions over the coming weeks of how to increase your chances of winning when the...
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