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Celebrating 10 years of Andy Coughlin Consulting

We are delighted to share the news that Andy Coughlin Consulting is 10 years old. Andy shares lots of thanks and gratitude that has been added to the mix over the years to bring ACC to where it is today.  “Every organisation or project can benefit from outlining clear...

What’s driving your customer?

If you’ve participated in the Gazing Mindset Selling programme you’ll know we talk about the stages people go through when making significant  decisions. Our job as influencers is to locate the other person in the Decision Making Cycle © (DMC) and decide the right...

Terrain Mapping your opportunity

Whether you’re selling to a new prospect, or managing an existing customer, it’s so important to be connected with, and talking to, the right people. And over time, those people may change. Talking to the wrong people, or being unaware of the changes that could be...

From red2blue

Organisations around the world use the red2blue model to help support high performance under pressure. We all go ‘red side’ from time to time; we wouldn’t be human if we didn’t. But it’s not a great place from which to operate, and spending too much time...

Locate your customer

When I was Sales Director in a previous business, I had a pretty clear idea of how I sold. And it worked ok. But when I started building a team, bringing in colleagues, joining them for meetings, I got frustrated at the radically different approaches. Kicks under the...