+44 7932 759240 info@andycoughlin.co.uk

What our clients say

You want to get better at influencing? Or would you like to sell a product? How do customers feel when they make major purchasing decisions?

All these questions are explained in the “4 Step Decision Making Cycle (DMC)” in a simple, clear and understandable way – the DMC is the core framework in the course “Selling The Value”. In addition to the cycle and the tools such as the “Sales X-Check”, we also discussed, played with and verified (with plenty of appropriate humour) possible pitfalls and risks that stop people making decisions, or stop the sale going through. We also explored pressure, where it comes from and how to perform when the pressure is on.

An absolute must for every employee who has contact with customers (private and business). For me, the main essence is that I will use this instrument on a daily base. I now know which buying stage my customer is in, and I have an influencing strategy for each stage. In my personal AXA 2-day-course ranking since 1999 I give this course the gold medal.

Stefan Deinböck

Senior Account Manager, Axa Switzerland

I have had the pleasure of working with Andy on a global learning initiative we started in late 2013. We designed, developed & delivered a training program for Xerox’s Transition Management community. We’ve delivered it seven times across three continents. The program turned out to be one of the most highly successful ones ever developed for delivery personnel within Xerox. One of the highest compliments to come out of this class is that many of the students thought that Andy was a Xerox employee – he was that well-versed in Xerox processes and culture. I have been a part of many training programs in my career, and I have never seen anyone better at facilitation or instruction than Andy. His ability to blend the course curriculum with real world examples gives him a unique capability. I would highly recommend Andy to anyone (and have).

Tommy Pelham

Director, Global Pre-Sales & Implementation, Xerox

Andy works closely with our customer support team, using the Gazing Mindset Service model. The initial programme had a positive and beneficial impact on the team. The follow-up work we have done with Andy since then has led to significant benefits – an already strong team is now performing even better, and the feedback we are getting from customers supports this. The support team now also works even better with our account managers and sales staff.

Damian Mottram

Managing Director, Cellular Solutions

The DMC exercise was excellent. I whole heartedly feel it helps those who particularly do a lot of presentations, meet & greets and sales.

The Client meeting we had following the program was a break-through as we were able to listen and understand where they were. During this meeting we hardly said anything or showed any work.  What was important was to see how we fitted into their plan. We found that out and proceeded accordingly.

Jamie Loudon

Sales Operations Director, MPC Shanghai

I have worked with Andy during the preparation and delivery of Working  Knowledge’s events and programmes for the past 5 years. Our events are large scale, fast paced and interactive, requiring precise time keeping and the ability to think on your feet.

Andy has been a joy to work with thanks to his ability to not only deliver against these requirements but also to make other members of the team’s life easier. He directly impacts the standards and quality of our events. Speaking as an Event Manager I know Andy is a great Facilitator to work with as you can put him in any situation / event and you have the confidence and trust that he will always deliver.

Zoe Bevans

Delivery and Events Manager, Working Knowledge

We at Enterprise have been very fortunate to work with Andy Coughlin Consulting. Using the Gazing model over the two days of high level sales training really focused on the motivators that influence the way people and companies make key decisions. Supporting the Mind-set Selling, we were introduced to key management tools to ensure real structure in our sales strategy. The training has really helped us establish a common language in our sales process.
The training was assessed over the two days. The responses represented some of the best feedback acknowledged by our team.  We were really pleased at how personalised the training was, Andy had put in a lot of effort to understand our culture and objectives.

Oz Choudhri

Head of Public Sector Sales, Enterprise Rent-A-Car

Having attended Andy Coughlin Consulting’s Gazing sales training courses, it’s refreshing to receive training by someone who’s been there, understands the frustrations that sales brings but moreover provides a syllabus that is relevant and actually workable. The key element was always a return to basics and maintain a focus on the bigger picture. It sounds simple but very hard to instil when faced with the rigours and stresses of the sales process. Unique, refreshing, relevant and well executed – good job.

Richard Hale

Major Accounts, Unatrac

The Gazing model has transformed the way we engage with our customers, large and small. The model makes complete sense, and is so straightforward to use. It has built on all the good things we were doing anyway, but working with Andy Coughlin Consulting has sharpened our approach and has put the customer at the heart of everything we do. It has had a positive impact on the way we work as a team, because we now all talk the same language. Like the map, the tools are quick and simple to use. We are also benefitting from the follow up sessions with Andy, which drill into more detail and ensure that we fully embed the model. I am delighted with the impact it has had.

Richard Chew

National Sales Manager, Enterprise Flex E Rent

Many companies do not invest in sales skill development and fewer still include all aspects of their team in the same development class. Fortunately my firm not only invested in skill development, they included our inside sales and field sales teams in the investment equally. This duality can pose challenging to a facilitator as how can the same material be relevant to both teams when their sales cycles and offerings are different.

Andy’s mastery of the material is clear; what I grew to appreciate is his ability to read a room, understand the audience and adapt the presentation and material to match the team. He was able to communicate to both teams effectively. The outside team was larger than ideal and Andy was able to not only keep their attention, he made it fun and engaging. The feedback from his sessions was outstanding across the board.

John McGuigan

Sales Operations Director, Modspace

DWC hired Andy Coughlin Consulting to provide our team with Gazing Performance Sytems “Mindset Selling.” The training has had real impact on behavior and there is not much more we could ask for. Andy’s delivery of the 3-day seminar was fast-paced, dynamic, clear and practical. His explanations of complex subjects were elucidating and gave insight into the minds of customers.

Michael Canon

Chief Commercial Officer, Dubai Aviation City Corporation, Dubai World Central

European Healthcare Group is one of the UK’s leading care providers.  Andy Coughlin  Consulting were asked to facilitate a key senior management conference giving the team a particular insight into Understanding Decision-Making.   

The team loved the session on Decision-Making and the regular references to it throughout the conference was a clear indication of the significant contribution Andy made.

The general consensus of opinion among the managers was that this has been the best conference we have held and that the “Decision Making Cycle” is not only something which they can implement in their business and professional environment, but also in their personal day-to-day interactions.

Bernard Freeman

Chief Executive Officer, European Healthcare Group

Andy has a unique combination of skills to bring a group together and transfer knowledge and skills effectively in a short space of time. He is also able to make the delegate experience very enjoyable via appropriate use of humour and stories cleverly connecting with each person, thus increasing the levels of engagement through the duration of a course. All of this is achieved with meticulous planning to ensure a seamless delivery. Great pleasure to work with someone so professional and fun.

Bill Durjava

Global Learning Strategy Manager, Xerox

Our market is complex, and quite rightly our customers and partners expect the very best from BOMAG. With all of this comes pressure to perform and to deliver. Working with Andy and the Gazing Systems really helps us maintain the big picture perspective when things get complex. His maps, tools and models bring clarity and perspective, and once we have this, decision-making and agreed next steps become that bit more straightforward. 

Alan Batty

Managing Director, BOMAG