Sales and Influencing
Programmes

Drive Sales and Business Development performance across your organisation

with a clear, consistent sales engagement model - all centred around your customer.

Andy Coughlin delivering Sales and Influencing
Programmes

Influencing is all about the other person.

Learn to understand where your customer is in their ‘Decision Making Cycle’? It’s the first skill of influencing.

Once you’ve located them - decide on your sales engagement strategy.

Your on-task behaviour is to locate them in the Decision Making Cycle, which ensures you build a connection and builds momentum - failing to locate them, or mis-locating them leads to resistance. Too many people try and ’sell’ without thinking about this.

One page maps and tools bring clarity.

These clear structures bring clear process to pressured and difficult situations. Team members using the same structures and process can effectively and efficiently collaborate.

“Andy has great capability to observe the group and adapt delivery methods using pragmatic, credible examples”